Homebase to become DIY hub with new homeware concessions alongside Bathstore

Three more high street brands are to start appearing in Homebase stores around the country as part of the chain's latest concessions deal.

The DIY specialist has teamed up with furniture and flooring brand AHF Furniture and Carpets, Denby, the Derbyshire based manufacturer of ceramics and homeware, and bedding and bathroom brand Bedeck to bring more choice for shoppers.

It follows on from partnerships with Ponden Home, Tapi and Silentnight in the past year.

"We have been working tirelessly over the past 12-months to rebuild our range and offer as part of our wide-ranging turnaround plan. Reintroducing complementary concessions is a key pillar of our strategy, and we're delighted to have three new partnerships," Damian McGloughlin at Homebase, said.

"All three brands have solid reputations for quality products and are a perfect fit for us as we continue to build our offer. We want to be the destination for home and garden improvement projects and working with partners such as Denby, AHF and Bedeck will support our efforts in achieving this goal."

The chain has also announced a new boss of Bathstore, which was taken over by Homebase in July 2019.

DIY veteran Ian Penney will oversee the introduction of Bathstore branches into Homebase, which has now commenced.

Ian Penney, Director of Bathstore, said: "I'm proud to be leading the experienced and knowledgeable Bathstore team at this hugely important milestone in the history of the brand. We've got a really exciting opportunity to reinvigorate Bathstore as we continue to run standalone stores and start to introduce concessions into Homebase."

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