launch Black Friday deals two weeks early – here are the top deals have ALREADY kicked off their Black Friday deals in what the retailer dubs its ‘biggest Black Friday ever’.

The retailer is giving shoppers an extra two weeks to pick up discounts across hundreds of appliances, from microwaves to fridge freezers and TVs, helping customers beat the scrum for deals on November 23.

Customers can currently search all the latest deals by heading to Shoppers also have the added bonus of a 100 day returns policy if they change their mind.

Highlights so far include 24% off the Toshiba 43T6863DB 43" Smart 4K Ultra HD TV – now £279 (was £369) and nearly £300 has been slashed off the KitchenAid Artisan 5KSM156BCA Stand Mixer (in red) which is now half price at £299

But kitchen appliances and home entertainment are not the only categories included in the price cuts, also have incredible reductions on phones and gaming accessories too.

Shoppers can snap up the PlayStation 4 500GB with Red Dead Redemption 2 bundle for £249 or a Sony Xperia XZ1 64GB Smartphone for £219 (was £399 – a saving of £180).

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Black Friday 2018

  • When is Black Friday?
  • Amazon
  • Argos
  • Currys PC World
  • Tesco
  • John Lewis
  • Next
  • Morrisons
  • eBay
  • ASOS
  • Marks and Spencer
  • GAME Black Friday deals – where to find latest deals? will be offering "huge discounts and amazing deals on everything from TVs and home appliances to gaming and kitchen gadgets" throughout November.

To check the latest deals from AO – bookmark their official deals page:

Check these categories below for the latest offers

  • TV and entertainment
  • Small appliances
  • Smart tech and mobile phones
  • Computing
  • Fridges and freezers
  • Cookers and ovens

Dave Lawson, Managing Director from the online electrical store,, said, “Black Friday is the UK’s most hotly anticipated shopping day of the year and more than ever before 2018 will be a great opportunity to bag yourself a bargain online and avoid the hassle of crowded shops.

"It is the perfect time to stock up on those all-important Christmas gifts for a great price. My Black Friday top tips are to plan ahead, shop early to avoid disappointment and for large items destined for Christmas stockings, book a later festive delivery slot to save on space at home."

What was last year like? reported that between 9am-1pm on Black Friday in 2017 marked the retailer’s busiest four hours of trading ever, with 11am-12pm the busiest hour of the lot.

During it’s busiest hour the retailer sold an incredible sold seven TVs and five vacuum cleaners a minute.

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Best Black Friday deals 2018

  • TVs
  • Laptops
  • Fashion
  • Toys
  • Smartphones
  • Beauty
  • Flights

Top sellers included vacuum cleaners, head phones and digital radios – but the bestselling products of all were coffee machines, with sales last year up by 335% compared to Black Friday 2016.

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