The best Black Friday kids toys deals and where to find them

Many of us with kids will know Christmas is an expensive time, and it’s highly likely that your little one will have their eyes on the must have toy this year – which don’t come cheap.

Black Friday is the perfect time to snap up these presents for less, with most toys expected to be discounted heavily.

Last year we expected to spend an eye watering high £1.3 billion as the shopping event picks up speed. So make sure to keep your eyes peeled on big name brands and stores as they slash their prices ahead of Christmas.

Speaking about their plans for Christmas toy shopping this Christmas Commercial Director at Argos, James Brown, said: “Top toy trends this year range from unicorns, such as the My Lovely Unicorn Electric Ride-On and Poopsie the Unicorn, to quirky new stocking fillers such as Treasure X. Kids will love the updated toys from last year’s hot sellers LOL Surprise and Hatchimals. And the Harry Potter Sorting Hat, which tells you which Hogwarts House you’re in, is a sure winner for Potter fans. For big kids, the Strictly Come Dancing board game is a great way to get the whole family together over Christmas.”

The best Black Friday toy deals so far


Build-A-Bear’s announced two deals for Black Friday as part of their “Big Furry Deals”. Those who visit a Build-A-Bear workshop, or on November 23 can participate in two Black Friday offers:

  • Doorbuster deal: Grab a pink or black Snow Hugs Penguin plush for only £6 each
  • BOGO £6 deal: Buy One furry friend, Get One for £6 (valid on any furry friend of equal or lesser value)

Smyths Toys

Smyths Toys has put up their Black Friday announcements already, and there’s plenty of bargains to be found including a Vtech Myla Magical Make-Up Unicorn which is now £39.99 from £44.99, Fingerlings for only £14.99 rather than £19.99, and many more. Check back to see if they add more deals

Black Friday shopping tips

To help shoppers ensure they get exactly what they want for the best price we’ve pulled together some top tips below:

Do research ahead of time – preparation is key and getting some background knowledge on items you intend to buy will save you time and effort ahead of the big day. Don’t forget to read the reviews and expert round ups for an independent recommendation.

Register your interest – Sign up to specific retailer newsletters to stay in the loop and get the latest news on what they will be offering for Black Friday. Most retailers will be regularly updating shoppers on all the exciting promotions and the latest deals on thousands of products in the lead up and during the shopping bonanza.

Bookmark pages of products you want ahead of time , that way when the clock strikes midnight you won’t have to waste time scrolling through thousands of products.

Get online early – online demand last year was unprecedented, and we expect this year will be no different. It’s worth burning the midnight oil if you really want to score huge deals.

Compare prices across a number of retailers and look for free delivery options to maximise your savings. This will help ensure you get the best possible discounts on all your coveted items.

The Top 10 toy retailers to watch

Black Friday 2018

As with all sales, the early bird catches the worm, so make sure to get in there early to bag a bargain this Black Friday.

Make a list, check it twice, because ‘Santa Claus’ is coming to town.

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