Corona may make the traditional six-pack a thing of the past.
In an effort to move away from plastic six-pack rings, Corona is testing out a new type of beer can. The new cans have threading at the top and bottom that allow them to be connected and stacked on top of each other, creating a long staff of Corona beers.
Corona Fit Packs have been specifically designed for this interlocking feature, according to a Yahoo Lifestyle report. Not only will this allow Corona to sell beer cans without the plastic rings, but it will also allow for a wider variety of quantities to be sold. Apparently, the new system is strong enough to hold 10 cans in a single stack.
Of course, 10 cans would stand about 4 feet tall, which may or may not be more convenient to carry around than a traditional six-pack.
Six packs have proved to be a difficult problem for the beverage industry. As the world moves away from single-use plastics, companies have struggled to find an alternative way of packaging the popular piece of Americana. Corona, a unit of U.S.-based Constellation BrandsSTZ, +0.62% , is hoping that its new stackable cans are the solution.
In a promotional video for the new cans, Carlos Ranero, marketing vice president for AB InBev, says, “In the beverage industry, there have been many solutions for cutting back the use of plastic; however, none has been fully adopted because they require the use of other materials. This solution has a very simple approach that can bring great financial benefits thanks to the complete removal of plastic materials in packaging.”
The cans are being tested in Mexico, where Corona is brewed, Yahoo Lifestyle reports. If they prove successful, they could be introduced into additional markets.
This Fox News report previously appeared at NYPost.com.
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