Pepsi x Peeps (Photo: Pepsi)
Peeps-flavored Pepsi cola has sprung for spring.
Pepsi partnered with the marshmallow brand to launch the limited-edition PEPSI x PEEPS beverage. The new Peeps soda is only available via sweepstakes.
The cola is comes in 7.5-ounce mini cans in colors yellow, pink and blue.
“After what has been a very difficult year, many consumers are looking for new things to smile about,” said. Todd Kaplan, VP of Marketing at Pepsi. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
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To get your hands on the limited-edition flavor, participants must enter Pepsi’s #HangingWithMyPEEPS contest. To win, Pepsi fans must use that hashtag, as well as #PepsiSweepstakes, and tag Pepsi on Instagram and Twitter showing how they celebrate spring. Pepsi will give away 3,000 packages.
The sweepstakes begins at 12:00 a.m. ET on Mar. 25 and ends at 11:59:59 p.m. ET on Mar. 31. The contest is only open to legal residents of the 50 U.S. states, as well as the District of Columbia, for adults 18 years old or older and 19 years old in Alabama and Nebraska.
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