What a horror show for MoviePass.
Shares of the parent of the subscription movie app plummeted 50 percent on Wednesday — the first trading day following a 1-for-250 reverse split.
Helios and Matheson Analytics shares dropped to $10.60 — and then lost 10 cents in extended trading.
The company’s shareholders approved the split on July 23 after Nasdaq threatened to de-list the shares if they didn’t trade above $1 for 10 straight days with a market cap north of $50 million.
The split took Helios shares to $21.25.
At Wednesday’s close, Helios had a market cap of $2.8 billion.
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