Viacom is eyeing the purchase of youth-focused media company AwesomenessTV, sources said.
The Redstone family-controlled New York media giant is in advanced talks to acquire the Los Angeles company — jointly-owned by Comcast/NBCUniversal, Verizon and Hearst, The Post has confirmed.
Viacom declined to comment on any possible talks, first reported by Bloomberg.
The parent company of MTV, Paramount Pictures, Comedy central and other cable properties, Viacom is hoping to snap up the 6-year old company at a fraction of its $650 million valuation, sources said.
The talks are fluid and a deal is not guaranteed, sources cautioned.
AwesomenessTV could fit nicely into Viacom’s portfolio of youth-oriented brands, which also includes Nickelodeon, those sources said.
Bought by DreamWorks Animation in 2013, a year after it was formed, AwesomenessTV has a distribution footprint that includes social and subscription video-on-demand platforms, as well as a creative agency, a YouTube creator network and brand partnerships division.
Brian Robbins co-founded the company in 2012. He left as its CEO last year and is now president of Viacom’s youth-centric entertainment production division, Paramount Players.
At the same time, Viacom hired Kelly Day, the chief business officer of AwesomenessTV, last fall to become president of Viacom Digital Studios.
The duo’s familiarity with AwesomenessTV will likely ease the transition should Viacom ink the deal.
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