AMC Entertainment Holdings, Inc. is partnering with Facebook Inc. on a new ticketing venture that will allow U.S. moviegoers to buy tickets from the theater chain on the social-media platform.
“We know people already use FacebookFB, -0.60% to find movies to see in theaters, and purchase tickets to them,” said Swapna Joshi, Facebook’s product manager for movie ticketing in a statement. “Today, we’re excited to add AMCAMC, +1.68% as a partner. This is another way we’re working to make going to the movies fun and easy,” she said.
Although Facebook already has agreements with online ticketing services Fandango and Atom Tickets, this is the first time the social media giant is partnering with a theater chain. All payments through Facebook will be processed by AMC, Fandango or Atom Tickets, a spokesperson for AMC said.
The new ticketing platform will essentially make it easier for moviegoers to buy tickets from AMC. Under Facebook’s “Explore” tab, users can click on the “Movies” tab and select a movie and showtime. They’ll then get an option to choose the AMC ticketing platform, and if they choose it, they’ll be directed to the AMC Theatres page to pay.
“From the very beginning of online ticketing availability, it’s been our goal to make the process as simple and accessible as possible for all of our guests,” said Stephen Colanero, Chief Marketing Officer of AMC Theatres.
Facebook and AMC are currently piloting the service at a handful of AMC locations across the U.S., and a spokesperson for the company said it will be available at all AMC locations in the coming days.
In June, AMC launched Stubs A-List, a movie-theater subscription service. For $19.95 a month, A-List members can see up to three movies a day, including IMAX and 3D films. MoviePass, whose parent company is Helios and Matheson Analytics Inc.HMNY, -3.31% offers a $9.95 option for up to one movie a day, though investors have questioned the viability of such a plan. Sinemia, another movie subscription service, offers tiered pricing starting at $3.99 a month for one movie a month to $13.99 for three movies a month, though the company says the current prices are part of a limited-time-only summer discount offer.
Read more: The spectacular rise and fall of MoviePass
AMC shares have risen 10.1% this year, while Facebook shares have gained 17.9% The S&P SPX, -0.26% has gained 5%.
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