Against the backdrop of a new book that recounts problems between Ivanka and Melania Trump, social media users were quick to read into a thousand-yard stare the first lady gave after greeting her stepdaughter during the last night of the Republican National Convention.
"Call it a hunch, but I don't think Melania likes Ivanka very much," one Twitter user joked, sharing video of the first lady's exchange with the president's oldest daughter, who is also a senior West Wing aide.
After Ivanka, 38, introduced Donald Trump ahead of his acceptance speech for the Republican nomination Thursday night, the president and the first lady walked out from the White House and onto the stage where they greeted the first daughter.
Mrs. Trump, 50, smiled, nodded her head toward Ivanka in a seemingly congratulatory fashion and then — at least to many observers — cut her eyes as the president's daughter walked past her and stood on the other side of the president.
"I see that Melania and Ivanka are getting along juuuuust fine," another social media user wrote, in a viral tweet.
The much-watched moment comes as a former adviser on the first lady's staff, Stephanie Winston Wolkoff, prepares to release a tell-all that includes details of Mrs. Trump's relationship with Ivanka.
The book, Melania an Me, is due out on Tuesday.
New York magazine published an exclusive excerpt from the memoir in which Winston Wolkoff described a "petty" effort she and the first lady embarked on during Trump's 2017 inauguration to block Ivanka from photo opportunities at the high-profile event.
They called their efforts "Operation Block Ivanka," according to Winston Wolkoff, an events planner and socialite who had known Mrs. Trump for years and who was brought on to help organize the inaugural events.
New York also described Winston Wolfkoff as thinking she was the first lady's "best friend." (Melania and Me's subtitle reads: The Rise and Fall of My Friendship with the First Lady.)
The new book is not the first account of problems between the Trumps.
According to Pulitzer Prize-winning journalist Mary Jordan's book The Art of Her Deal, Ivanka used to call Mrs. Trump "The Portrait" because of how little she spoke. At the same time, the first lady had been heard calling Ivanka "The Princess" as an apparent reflection of her entitlement or privilege.
In a book last year by CNN White House reporter Kate Bennett, she wrote that she believes Mrs. Trump wore the infamous “I Really Don’t Care, Do U?” jacket on a 2018 trip to the Mexico-U.S. border as a subtle stab at her stepdaughter.
The White House has branded most books about the first family and the first lady as "fiction" — though, in Winston Wolkoff's case, she reportedly taped some of her conversations with Mrs. Trump to use those quotes in her book.
“If there were any recordings taken, it’s really unfortunate to take advantage of somebody’s trust like that while being a friend,” the first lady's spokeswoman, Stephanie Grisham, said on MSNBC before the book was published.
"I have never heard Mrs. Trump say anything disparaging about the family. They're a close-knit family. … It sounds like it’s just another one of those books that, unfortunately, people are writing," Grisham said.
"We're focused on the work we're doing," she said.
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