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With the New York City mayoral primary campaign in the home stretch, the Democratic front-runner in most polling is taking to the airwaves.
Andrew Yang, the 46-year-old entrepreneur who grabbed national attending during his 2020 White House run, launched his first TV commercial on Thursday, titled "Hope."
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Yang’s campaign highlights that the initial buy to run the spot on broadcast and cable television is $1.5 million, which they say complements an already existing digital effort. Yang officials tout that "our campaign will be among the most visible on the airwaves in May and June."
"People give me hope," the candidate says in his ad. "Essential workers, food entrepreneurs, the kids in our schools. They are why I'm running for mayor."
"I am sick and tired of hearing what we cannot do in New York City," Yang emphasizes before outlining his proposals.
They include "cash relief to help people get back on their feet. We need to get schools open so kids can learn and parents can get back to work. We need a people's bank to help small businesses grow."
Yang ends the spot stressing that "we need new leadership. We need new ideas." And he adds that "hope is on the way."
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Thanks to the national attention he grabbed in 2019 and early 2020 as his long-shot campaign for the Democratic presidential nomination briefly soared, Yang has grabbed outsized attention among the large field of mayoral contenders.